Case study
Plate Website
Redesign
Building the go-to digital platform for chefs and foodservice professionals.
Problem
A digital experience that matched the print quality.
Plate needed a digital experience that matched the quality of its print publication. The existing site did not serve the needs of chefs and foodservice professionals looking for editorial content, recipes, and industry news in one place.
Solution
Typography, color, and photography in service of editorial.
I combined clear typography, vibrant color palettes, and engaging photography to showcase Plate's editorial content. Working closely with editors, developers, and contributors, the redesigned site brought Plate's culinary storytelling to life online.
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Typography-led design
Clear hierarchy supporting editorial depth and chef profiles.
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Content-first architecture
Intuitive navigation connecting recipes, interviews, and industry news.
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Authenticated audience
Built for foodservice buyers, operators, and chefs.
Results
Recognized work, real outcomes.
- ★Jesse H. Neal Award for Best Website
- ★Folio OZZIE Honorable Mention for Site Design
"What made it successful was not just the design. It was understanding how restaurant professionals actually worked and building something that made their jobs easier."